About
Tabison Research is an independent Market, Marketing & Social Research Company located in Nairobi Kenya. We offer top niche management insight to promote effective Market & Marketing decisions to profit-making organizations as well as better planning and provision of social services by governments and Non-government entities. We use online surveys, face-2-face interviews, self-administered questionnaires, price information and store visits (retail audits) to gather facts. We have a proficient team of discipline professionals and internal data quality management systems in place to promote high data quality and research processes.
Over years, our team has developed a wealth of knowledge in research with aim of remaining the most preferred research firm when determining market segmentation, advertising/intervention, product innovation & development, and understanding of market structures as well as the product and product pricing. We remain committed to the quality process from developing the study objectives, the research approach, designing & testing study tools, collecting data, analyzing the collected data, visualizing, communicating findings, developing interventions and testing the interventions.